Something I have been toying with for months on end is how I can bring myself to wear makeup from brands which test on animals when I am an animal lover and owner myself. I have read so many amazing stories about my beauty blogging friends who have gone cruelty-free and are now spreading this positive message to their readers, and I decided to look further into it. Kate from The Minted Blog went cruelty-free at the beginning of the year, and that’s what first twigged my interest. Next, Sarah from Bows & Pleats transitioned to cruelty-free, and I decided to revisit the idea once I had pestered her with loads of questions about how she was finding it as a beauty lover, and also a beauty blogger. One of my main concerns was that I wouldn’t have enough products or diverse enough collection to keep my readers interested in my content. Lastly, one of my oldest friends who is vegetarian and a cruelty-free beauty lover, but not a blogger, brought to my attention that the most popular animal that these companies test on is the breed of dog known as a Beagle. As you can see from my opening image, my puppy, Ruby, who I think of more as a daughter and a best friend in our little family rather than a dog, is half beagle, half cavalier.
When I realised this, I literally cried all night and much of the next day. My boyfriend talked through everything with me, completely unbiased. I even had a big chat with my mum, another furbaby lover. I spent days looking into brands I could and couldn’t use before deciding to go cruelty-free.
I already mainly use mid to high-end products for most things, and that’s where most of the cruelty-free stuff I can physically buy in stores are. I’ve never really been interested in indie brands of makeup, to be honest, and I didn’t see myself changing this opinion so I decided I was best off going with the idea of still using mostly products from Mecca, Sephora and Myer as I was before.
Going cruelty-free has meant I have to give up a lot of drugstore favourites as they are just not cruelty-free. Most of the mainstream brands available at the drugstore sell in mainland China, which has a compulsory animal testing law whereby products which are sold on shelves in China must be tested before sold, even if they are sold without animal testing around the world.
I do choose to support cruelty-free brands that have non cruelty-free parent companies, such as Too Faced which is owned and operated by the Estee Lauder company which is not cruelty-free. This is because I really believe that when these companies make great sales, the parent company will have to attribute some of this to their cruelty-free status.
Brands I can no longer use as they are NOT Cruelty-Free:
- Estee Lauder
- Bobbi Brown
- La Roche Posay
- Sally Hansen
- and much more…
Brands I can use because they ARE Cruelty-Free:
- Too Faced
- Urban Decay
- Bare Minerals
- Kate Somerville
- Drunk Elephant
- Dennis Gross
- Mario Badescu
- Kat Von D
- Anastasia Beverley Hills
- Charlotte Tilbury
- Marc Jacobs Beauty
- wet N wild
- IT Cosmetics
- Makeup Geek
- BYS Cosmetics
- So much more!
In terms of Makeup:
I have already started going through my makeup collection and working out what I could reasonably work my way through, and what will be best of being sold or given away. Once I finalise this, I will be creating a “project pan” of non cruelty-free products that I will be using up by 30 June 2018, which is my goal time to be 100% cruelty-free in every aspect. I am working on finding replacements now for things I am super attached to such as my Estee Lauder Double Wear Foundation and NARS Sheer Glow. I’ll be writing posts as I find similar versions in the cruelty-free world.
In terms of Skincare:
As most of the skincare I currently use is Philosophy, Garnier, Bioderma, Estee Lauder, and La Roche Posay, I will be having to make some big changes in my routine. I have already sussed out that Kate Somerville, which I quite like, is cruelty-free, so I will move to a lot of her products, as well as LUSH, Swisse, Sukin, Rosehip Plus, Skinstitut and many others.
In terms of Body Care:
I already use mostly LUSH items in the bath and shower for my body. I do need to find a new body moisturiser as I have literally used MOR for the last eight years and I really don’t know what else is good. Leave me your suggestions below, please!
I am looking into cruelty-free deodorants and toothpaste now as well, and it seems like I can get some great options from Coles and Woolworths, which will be easiest.
In terms of Hair Care:
This will literally be my biggest area of change as I don’t think I own even one item that is cruelty-free. I will be getting rid of items in categories where I have multiples and then using up what is left in each category until I can rebuy cruelty-free. I’m also making a list for my mum, as she is a hairdresser, and can purchase products for me from her specialist supplier in the categories that I need in cruelty-free brands. From what I can tell, there are not a lot of cruelty-free haircare brands available at Priceline and the supermarkets. I’ll be needing shampoo and conditioner, heat protectant, volumising mousse, hairspray, and sea salt spray. I am fairly non-fuss when it comes to my hair routine as my hair has one mode #straightandlimp.
Where to from here for my blog:
I’ve decided that my new niche as such will be “cruelty-free luxe”. This is mainly because one of my first thoughts, when I transitioned, was not being able to use many of my favourite brands from Mecca, Sephora and department stores. This is simply not true, and Mecca Cosmetica, in particular, is almost 100% cruelty-free in brands stocked. I will still feature exceptional drugstore products which may be dupes for non cruelty-free high-end products. The idea of using 100% indie products which wouldn’t feel like I was spoiling myself when using and buying didn’t appeal to me at all. I use makeup as a luxury and purchase as such.
I put together a huge bag of products across all categories for friends and family to pick through during this process. I was planning to use up all of my products, both gifted and purchased but I decided I didn’t feel comfortable using it anymore, and to be honest, I wasn’t going to want to review it after opening it. I decided to just keep what I have opened or what I am trying to find a replacement for (like most of my hair products and foundations), rather than passing on products I still love and want to carefully replace. If I tossed or got rid of everything not cruelty-free, I wouldn’t be able to keep up being cruelty-free, I think I would fail.